Florencia was born in Buenos Aires, Argentina. A successful entrepreneur, professional photographer and artist, in 1996 she established 9th.com, a high-profile marketing communications company in the USA; and in 2007 she created Balmist.com, a photography studio.
FSMB began painting in 2003. She is self-taught and from the very beginning her works are characterized by an abstract style empowered by the dynamic combination of various media. This experimentation broadened when traveling to Saint Paul de Vence, France, where she attended several workshops and worked with a variety of techniques, producing her first collection, Fluid Deeply. In 2003, she expanded her photography skills studying fashion photography in Milan with master photographer Giac Casale, director of the Famosa Scuola di Fotografi. In 2010, she incorporated all her studies in graphic design, photography and painting to create what is now recognized as the Pop-art Collection, a series of portraits of famous Argentinians and other eminent international figures. In 2013, she studied painting with Andrés Waissman, performing a series of abstract works using only black acrylic on missionary paper. During 2013 and 2014, she studied with Heriberto Zorrilla and Helena Distefano, composition, structure and color.
Florencia is now working on a new collection, “Metaphor”, where she captures chaos with chromatic alterations and abstract brushstrokes of great sensitivity.